Building an audience from nothing

My first social media management role: a travel company with no social presence, a set of tour packages to sell, and me.

Business: 1 Stop Holidays Ltd, Dhaka
My role: Social Media Manager
When: May 2018 – Jun 2019

Context

1 Stop Holidays sells tour packages, hotel deals and ticketing. When I joined, its Facebook audience didn’t exist yet. I built the social strategy from scratch, organic and paid, and ran search and retargeting alongside it.

What I did

Built a consistent brand voice and visual identity across social channels.
Planned and managed Google Ads and Facebook Ads to drive website traffic and qualified enquiries for travel packages.
Ran integrated campaigns, including one aimed at corporate travellers, across social, search and retargeting.
Coordinated content and influencer partnerships, and tracked KPIs, engagement and competitors to refine targeting.

Results

0 → 3,500Facebook followersBuilt from scratch with organic and paid social
+9%Social engagementAcross integrated campaigns

Self-reported.

What it shows

Where I learned the full chain of performance marketing: audience, ad, landing, enquiry. It’s also where I learned that a follower count is the start of the job, not the end.

At a glance

Sector: Travel
Gap closed: no presence → first enquiries