Imteaz Fahim
Case study
Smart Tech
16 mo
Where the commercial instinct started
Before marketing, I sold. Three years in sales and marketing at Smart Tech taught me what customers actually say when you ask them to buy, and gave me my first team.
- Company
- Smart Tech Pvt. Ltd., Dhaka
- Roles
- Sales Marketing Executive → Senior Sales Marketing Executive
- When
- Mar 2015 – Apr 2018
Context
I started in March 2015, presenting products and services to prospects through outbound calls and face-to-face meetings, finding new business and looking after existing clients.
What I did
- Promoted to Senior Sales Marketing Executive within 16 months, after strong performance in client retention and sales.
- Managed and mentored a team of five Sales Executives, supporting client retention and service standards.
- Refined sales strategies and processes to improve team output, and consistently hit sales targets until handover in April 2018.
Results
- 16 moFrom executive to senior, with team responsibilityInternal promotion
- 5Sales Executives managed and mentoredSenior role, Jul 2016 – Apr 2018
Self-reported.
What it shows
Marketers who’ve never sold tend to over-value attention. Selling face to face taught me that the hard part is the last step: the objection, the hesitation, the “let me think about it”. I’ve designed marketing around that moment ever since.
At a glance
At a glance
Sector: Technology sales
Gap closed: conversation → sale