Your burger went viral. Your restaurant didn’t.

Your burger went viral. Your restaurant didn’t.

Imagine you’re running a small restaurant. You post a Reel of your signature burger. 200,000 views. Thousands of likes. Comments flooding in.

Your landlord, unfortunately, remains unimpressed.

Because despite becoming a minor internet celebrity, your restaurant is still half-empty on a Friday evening.

Going viral isn’t a marketing strategy. It’s an outcome. What you do with that attention is where strategy comes in.

If 150,000 of those viewers live nowhere near your restaurant, you’ve entertained the internet. Congratulations.

Can they find your menu? Is your offer compelling? Is booking a table ridiculously complicated?

Attention is nice. Revenue is better. And sadly, your landlord still doesn’t accept Instagram likes.

I’ve checked. Hypothetically.