AI isn’t coming for your creativity. It’s giving your creativity…

AI isn’t coming for your creativity. It’s giving your creativity fewer excuses.

How many times have you had a brilliant idea but couldn’t bring it to life because you didn’t have the skills, budget or resources?

Recently I took a product photograph and used AI to turn it into a commercial-style video. AI didn’t create my imagination. It gave my imagination more room to work.

Of course, creative judgement still matters. AI can generate a thousand images, but it won’t know which one actually makes sense for your brand.

If only good taste came with a subscription.

The real competitive advantage won’t be knowing how to use AI. It will be knowing what to do with it.