Overview
Created a series of short-form social media reels for Life Stay, focused on educating landlords, tenants and property professionals about HMOs and the rules surrounding shared accommodation.
The content was designed to simplify a subject that can often feel technical or confusing, turning key HMO topics into clear, easy-to-follow videos for social media. I handled the content creation process with a focus on strong hooks, straightforward explanations and engaging visual delivery.
The aim was to help Life Stay build authority in the property space while creating useful, shareable content that informed the audience rather than simply promoting the business.